FOUNDED
2026
★ FREE SHIPPING OVER $75 ★ MADE IN THE USA ★ VETERANS SAVE 15% ★
THE 1776 ATTIRE STORY
CLOTHES BUILT FOR
THE LONG HAUL.
We make heavyweight, American-made garments for people who'd rather buy one shirt and wear it for a decade than buy ten and toss them in a year.
EST · 2026 · AUSTIN TX
★ IMG 01/04
HEAVYWEIGHT GARMENTS. ★ AMERICAN HANDS. ★ BUILT TO LAST. ★
HEAVYWEIGHT GARMENTS. ★ AMERICAN HANDS. ★ BUILT TO LAST. ★
HEAVYWEIGHT GARMENTS. ★ AMERICAN HANDS. ★ BUILT TO LAST. ★
HEAVYWEIGHT GARMENTS. ★ AMERICAN HANDS. ★ BUILT TO LAST. ★
HEAVYWEIGHT GARMENTS. ★ AMERICAN HANDS. ★ BUILT TO LAST. ★
HEAVYWEIGHT GARMENTS. ★ AMERICAN HANDS. ★ BUILT TO LAST. ★
★ THE MISSION
BRING AMERICAN MAKING
BACK HOME.
Somewhere along the way, "American clothing" stopped meaning made in America. Heavy cotton got swapped for paper-thin polyester. Hand-finishing got swapped for offshore mass production. We're a new brand built to push back. We start with the best domestic fabrics we can find, partner with small shops in Texas and the Carolinas, and put out pieces that feel like they were built for you — because they were.
AMERICAN-MADE
100%
STYLES IN THE LINE
6
CORNERS CUT
ZERO
★ THE TIMELINE
HOW WE GOT HERE.
From a kitchen-table idea to our first drop in under a year. The unvarnished play-by-play.
JAN 2026
The Idea
Two friends sitting at a kitchen table in Austin, frustrated with paper-thin imported tees. Sketched the first logo on a napkin that night.
FEB 2026
Sourcing the Cotton
Spent weeks calling American mills until we found a Carolina shop willing to run a small batch of 7 oz ringspun for a no-name startup.
MAR 2026
Found Our Cut & Sew
Linked up with a family-owned shop outside San Antonio. They agreed to take on our first 100-unit pattern run — every stitch on American soil.
APR 2026
First Sample Drop
Ordered 24 prototype tees, washed them ten times each, redesigned the collar twice. Stress-tested every seam before we let anyone else wear one.
MAY 2026
Shopify Goes Live
Soft launch to friends, family, and anyone who would listen. The first order came in 47 minutes after the site went up. We still have a screenshot.
TODAY
You Found Us
A handful of styles, a small batch in the warehouse, and a whole lot of ideas in the queue. Thanks for being early.
★ THE CREED
WHAT WE STAND FOR.
Four principles we won't compromise on. Everything we make has to clear all four — or it doesn't ship.
01
★ CREED
Honor the Craft
We do not cut corners. We do not chase trends. Every garment is built to a higher standard — premium materials, real construction, finished by hand. The way it used to be done.
02
★ ORIGIN
Made on Home Soil
Cut, sewn, printed, and packed in the United States. We work with small American mills and family-run shops because the people who built this country deserve to keep building it.
03
★ PROMISE
Built to Last
A tee should not be disposable. Our heavyweight cottons, double-needle hems, and pigment dyes are engineered for a decade of wears — softer with every wash, never falling apart.
04
★ DUTY
Serve Those Who Served
A portion of every order funds military and veteran support programs across the country. Active and former service members also save 15% at checkout — verified, no questions asked.
★ THE PROCESS
FROM COTTON TO CLOSET.
Every step happens on American soil. No mystery factories, no middlemen — just real shops and real people.
01
★ GASTONIA, NC
Mill
Ringspun cotton, knit and finished at a third-generation Carolina mill.
02
★ SAN ANTONIO, TX
Cut & Sew
Patterns cut and stitched by a family-run shop. Every hem double-needled.
03
★ AUSTIN, TX
Print
Water-based discharge inks pressed and cured in our own studio.
04
★ YOUR DOOR
Delivered
Hand-packed, shipped within 1–2 business days from our Austin warehouse.
★ JH · CO-FOUNDER
“
Every shirt we make is a small protest against disposable. We want you to wear ours for ten years and pass it down. That's the whole pitch.
— Jack Holloway · Co-Founder
★ THE PLEDGE
STANDING WITH THOSE WHO SERVED.
A portion of every order goes to programs across the country that support active military, veterans, and their families. On top of that, all active and former service members get 15% off at checkout — verified, no questions asked. Supporting the people who served isn't a marketing line for us. It's part of the deal.
★ HOW WE GIVE BACK
- PROCEEDSA portion of every sale funds military & veteran support programs nationwide.
- 15% OFFPermanent discount for active military and veterans, every order.
- ID.MEFree, secure verification at checkout — no paperwork.
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